The scope of this project was to rebrand the HR. MacMillan Space Centre.

The challenge was to create a complete new brand for an already existing institution where their brand was outdated and uninspiring.

The solution was a to build a universe within the brand itself, to showcase the immensity of outer space at the space centre's reach. The logo is a planet being interlaced by 2 orbits which shows connection, the planet is made with a subtle gradient adding dimensionality. The brand was completed along with: ads, stationary, merch,  collateral and a new website.